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The new AMC reality series about Gene Simmons and Paul Stanley's arena football team is launching next month.  The KISS members are featured in a new 30-second video promoting the show. 

The series, titled "4th and Loud," follows the development of the Los Angeles team L.A. KISS, which opened its inaugural season back in April.  While the series was reportedly slated to begin on AMC on August 5th, the promo shows that the launch date is now set for August 12th at 9:00 p.m. Eastern. 

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