According to the latest 'Cost of Loving Index', prices of "affection-expressing" gifts remain virtually unchanged this Valentine's Day.
Houston Asset Management has tracked nine popular gifts since 1990, and reports no price change for five gift options from last year. Valentines can expect to pay roughly the same on a bottle of Simi California Chardonnay, a dozen long-stemmed roses, a designer silk tie, Victoria's Secret lingerie and a satin heart-shaped box of Godiva chocolates.
The index is a play off the Cost of Living index. The National Retail Federation expects Americans will spend about 136-dollars this year on gifts and experiences.
Source: Houston Asset Management