Years ago when an artist licensed their music for commercials, they were accused of selling out. While there are those who still won’t go that route, there is proof that doing so is not necessarily a bad thing.
Case in point, Acura using “She’s a Rainbow” by The Rolling Stones in a current commercial has propelled the 51-year old song back onto the Billboard charts. It has jumped 274-percent in sales (to 6,000) and a 138-percent in streams (to 366,000), resulting in appearances on the Rock Digital Song Sales, Digital Song Sales and Hot Rock Songs charts. However, it should be noted that the Stones do not own the publishing to the song, so it was not their decision to have it be used to sell cars, although they have licensed some of their songs for commercial use.