Paul McCartney teamed up with actress Emma Stone for his latest video, "Who Cares," his anti-bullying song off his latest album, Egypt Station.
"My hope is that if there are kids being bullied—and there are…," says McCartney. "Maybe by listening to this song and watching this video, they might just think it’s not as bad… that it’s the kind of thing you can just stand up to and laugh off and get through.”
To help the song’s positive message to inspire as many people as possible to stand up to bullying and negativity, Paul teamed up with Creative Visions, a global non-profit organization that uses the power of media and the arts to ignite positive social change. This resulted in the launch of #WhoCaresIDo, a campaign inspired by the song and film. #WhoCaresIDo hopes to reach millions, first raising awareness and engagement regarding the issues addressed by the song and film, then providing them with tools to take action through a network of experts and partners, empowering people to treat others with support and kindness.
The video is available on Apple Music.