Madonna: Can't call it a comeback just yet

"Medellin" isn't such a popular destination for Madonna fans, who've really failed to warm up to the single that was supposed to launch her new album.

Despite a boatload of hype, the Maluma collaboration has plummeted on the iTunes chart, briefly touching the Top 10, but falling out of the top 100 altogether in just one week. She's had similar bad luck on YouTube, where the song's video racked up nine million views -- versus 71 million for Taylor Swift's "Me!"

Roger Friedman of Showbiz 411 points out that Madge will have to dip extra deep into her wallet for the $5 million she's planning to spend on that Billboard Music Awards performance. By his tally, her streaming and YouTube revenues add up to about 100 grand, so far.

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