Jon Bon Jovi now has his own hamburger, which is comical on its own. But the review in NJ.com is priceless. But first a little background information.
Jon, who likes to be included among those responsible for the New Jersey shore sound -- even though he sounds nothing like Bruce Springsteen or Southside Johnny -- long ago abandoned the shore for the glitterati of the Hamptons on Long Island, New York's east end.
It's there that the Umami Burger chain offers The Hampton Burger, which is named in honor of Jon's Hampton Wine.
According to NJ.com writer Jeremy Schneider, the burger is "as snobby as you would expect with a name like that. The burger is a miso mustard wagyu beef patty wedged between two pieces of American cheese and Kewpie mayo (a Japanese condiment made with rice vinegar, thought to be smoother and creamier than regular mayo) topped with roasted tomatoes and diced raw onions, a pickled beet slice, feta crumble, shredded iceberg lettuce and green chili vinaigrette."
Jon's son, Jesse says, "This is a burger that reminds me of growing up in the Hamptons, going out there, hanging out with buddies, you’re going to the beach, you’re grilling up. We wanted to come up with something that really felt like that.”
This led Schneider to write, "So, I’ve never been at a barbecue that featured wagyu beef, pickled beets and Japanese mayo. But then again, I’ve never barbecued in the Hamptons."
So, if you find yourself rubbing elbows with the rich and snobby, the $13 burger is available until July 14th with a dollar from each one sold going to the JBJ Soul Foundation, Jon's charity that works to break the cycle of poverty, hunger and homelessness in America. Oh, and, to wash it down, it's being served alongside Hampton Wine's rosé blend.