Gene Simmons made headlines after the sale of KISS’ extensive catalog, likeness, and brand name. The deal fetched $300 million and was struck with the Swedish company Pophouse. Simmons insists that the transaction transcends mere financial considerations.
Speaking to People, Simmons stressed that the essence of the sale is rooted in the enjoyment of life rather than monetary gain, although he acknowledges the blessings that come with it. The rock ‘n roll legend described the decision to sell as a "natural thing," suggesting a seamless alignment with his life's trajectory and philosophy.
Simmons also hinted at leveraging Pophouse's innovative avatar technology for the, previously highlighted in the ABBA Voyage show. He teased that the reinvention of KISS, powered by this technology, promises to be an unprecedented spectacle, poised to "blow your socks off.”
We’ll keep you posted on the latest.
[Source: Classic Hits Today]