Big 95 Morning Show with Dewayne Wells

Big 95 Morning Show with Dewayne Wells

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Madonna strikes a new deal

Madonna has just set up a deal with a new fashion brand. The 64-year pop queen old will target Generation Z with the new fashions. 

Great Britain's Sun reported that Madonna will team up with PrettyLittleThing, who says its target audience is 16- to 24-year-olds. A source said, "It's early days but there have been some discussions about Madonna joining up with PLT, maybe for her own range or to front a campaign."

The source went on to say the very unlikely hookup could actually work, adding, "It would probably be a huge commercial success - its clothes sell by the bucket-load to young women, and it might well help her appeal to a new generation."

[Source: Classic Hits Today]


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