Madonna has just set up a deal with a new fashion brand. The 64-year pop queen old will target Generation Z with the new fashions.
Great Britain's Sun reported that Madonna will team up with PrettyLittleThing, who says its target audience is 16- to 24-year-olds. A source said, "It's early days but there have been some discussions about Madonna joining up with PLT, maybe for her own range or to front a campaign."
The source went on to say the very unlikely hookup could actually work, adding, "It would probably be a huge commercial success - its clothes sell by the bucket-load to young women, and it might well help her appeal to a new generation."
[Source: Classic Hits Today]