The Rolling Stones have a sponsor for their No Filter tour, and this makes perfect sense.
Alliance for Lifetime Income, a non-profit organization whose goal is to encourage people to think about retirement finances, has ponied up the cash to plug the tour.
Executive director Jean Statlersays, “One of the things about today is that people age and continue to live life to the fullest but don’t think about retiring. We started talking to the Stones in June 2018 and jumped on the chance to be their tour sponsor. It was a dream come true… It was a way to get 100 percent coverage of our target audience.”
Their goal is to reach 1.5-million concert attendees and 24-million social media followers between the ages of 45 and 75, many of whom have “investable assets.”
The Stones start their No Filter tour on June 21st in Chicago. It runs through August 31st in the retirement hotbed of Miami.