Lenny Kravitz is treating fans to a full display of his drumming skills in a commercial for Belgian beer Stella Artois that is set to air during the Big Game on Sunday.
During the commercial, Kravitz says, “We’re all born with 2.5 billion heartbeats. That makes you a billionaire.” It then transitions to an animated Kravitz playing the drums along to his 1991 hit, “It Ain’t Over ‘til It’s Over.” At the end of the spot, the real Kravitz returns, toasting with friends before saying, “Invest your heartbeat in the life Artois.”
Talking about the commercial, Kravitz said, “This campaign is about investing in each other, using our 2.5 billion heartbeats to spread love, to nurture the relationships in life that are important to us during this time.”
He added, "This [pandemic] has been an opportunity, despite all the drama that's going on, to really connect with our loved ones and our families…”
[Source: Classic Hits Today]