ABBA's Björn Ulvaeus said it's "amazing" that the band's London virtual reality show, ‘Voyage,’ has drawn more than a million fans in less than a year.
He told NME, “We’ve somehow reached new generations by some miracle. I don’t know how, but there you are. [Our musical and movie] Mamma Mia, I suppose played a role in that. There are new generations coming along...”
He added, “We don’t know exactly what it is that we’ve done, which makes it hard to replicate... It’s not that easy.”
The show has been extended into 2024, and there is talk of taking it around the world. Ulvaeus said, “We hope to stay in this venue for as long as we can. We hope they’ll have us for many years, and we might build other replicas of this in other places: Asia, Australia, North America. There are lots and promoters and cities that we’re talking to at the moment about that.”
He also said, “Each one would take at least two years to build, but there will be announcements towards the end of this year or the beginning of next about where we actually are going. That’s if we’re going somewhere, which we will.”
ABBA fans hoping for new music won’t get any. Björn said their 2021 accompanying album, Voyage, was it for them for new music.
[Source: Classic Hits Today]