The ‘ABBA Voyage’ show in London has been a hit since it first opened in May 2022 -- but the construction of the special venue for the technology has taken a hit to the bottom line. Producer Svana Gisla told Variety, "We haven’t broken even. I don’t even know if we’re halfway to breaking even! The audacity of how much this show costs -- it was all a bit mad. But we will get there.”
The show welcomed its one-millionth visitor back in April and has also been extended to May 2024. Producers Gisla and Ludvig Andersson, plus director Baillie Walsh hope that run goes even longer.
The three are also looking into how the production could travel elsewhere, even though it will be a huge undertaking. Gisla said, "In the sense of going on the road, it was never an option, because it’s just too big and heavy of a thing. You can’t move it around. What you can do is, do the same thing somewhere else and we’ve been looking at that for a long time."
[Source: Classic Hits Today]